Coaching: introduction

I define coaching as the science and art of facilitating the development of another human being to be the best they can be at any given time. 

I adhere to the International Coach Federation code of ethics, which honours the client as the expert in his/her life and work, and believes that every client is creative, resourceful and whole.  Standing on this foundation, the coach's responsibility is to:

  • Discover, clarify, and align with what the client wants to achieve
  • Encourage client self-discovery
  • Elicit client-generated solutions and strategies
  • Hold the client responsible and accountable

I believe that what I bring to the relationship are three particular coaching skills:

  • Listening and being truly present for the client’s journey
  • Challenging respectfully and asking questions that promote deeper understanding in the client
  • Giving honest and supportive feedback that leads to sustainable change

In order to fully benefit from the coaching relationship, you need to be:

  • Ready to accept responsibility for own performance and development
  • Willing to co-create in the coaching partnership and trust the journey even when the goal seems out of reach
  • Open to exploring your own full potential

Each coaching programme is tailor-made and agreed in advance with the client, and – if applicable – their sponsor (manager or organisation).  Here’s an example of some popular coaching programmes.

Association for Coaching logo
ICF logo

I often refer to John Leary-Joyce’s model of four levels of coaching and have extensive practice in coaching at all four levels.  My passion, however, lies in working with clients who are willing to explore Levels 3 (Developmental) and 4 (Transformational).

As a coach, I am fully trained and committed to my own continuing professional development.  Despite having extensive professional and academic qualifications, I am always happy to dance in the moment, experiment, listen and acknowledge when I’m not right.  I am an Associate Member of the Association for Coaching and being accredited by the International Coach Federation, and adhere to their professional and ethical standards. 

contact me

Just wanted to drop you a line to let you know how I am getting on in my new job. I have to say it’s one of the best things I have done in a long time. I feel so much more engaged in work and my whole outlook has changed. I am almost 3 months in now and I am really settling in - so thank you again for your help!
— Creative Executive, embarked on new challenge after one-hour career-coaching session

photo of Ana KarakusevicAna
Karakusevic

Ana is an MSc-trained learning consultant, specialising in change, communication and leadership consultancy, but her main passion lies in one-to-one and team coaching.  With a strong grounding in psychology, cognitive science and philosophy, Ana brings a range of analytical and creative approaches, combining rational and emotional, Buddhist mindfulness and Western systems thinking, creativity and accountability, individual focus and community orientation.

Be still like a mountain and flow like a great river
— Lao Tzu